Create cut-through content
Copywriting for Marketing Communications gives you the skills to produce copy and content that cuts through to your target audience and inspires action.
Learn how to find the right words, strike the perfect tone and conjure up the creative magic that turns lifeless text into an irresistible proposition that sparkles with clarity and demands attention.
Whether you’re a marketing student, an aspiring copywriter, a pro wanting to boost your skills, or a manager responsible for the work of a marketing team, Copywriting for Marketing Communications is the tool you need to succeed.
Each chapter is a mini masterclass, packed with practical techniques, expert insight and real-world examples.
Topics include:
Articles with commercial clout
Blogs that build brands
Brochures that readers can't put down
Business cards & small ads that make a big impact
Emails that demand attention
Facebook posts that excite interest
Flyers that people hang on to
LinkedIn posts that means business
Press releases that grab headlines
Product descriptions that stand out and sell
Sales letters that spark readers’ interest
Tweets that generate a buzz
Websites that customers and search engines adore
Buy now…
Some of the ⭐⭐⭐⭐⭐ reviews received for the book’s first edition:
“The ultimate marketing communications handbook.”
“It's like having the world's best copywriter sat at your side.”
“Invaluable for anyone in business, marketing or advertising.”
“Incredibly informative and sparkling with wit and imaginative advice, this is a book for anyone wanting to learn how to write great marketing communications.”
“Full of practical help for anyone wanting to write super-effective sales & marketing communications. I like the way the book is written: funny, intelligent and highly informative. Recommended!”
Media & contacts
Request a media pack: Media Pack
Contact the publisher: Genius Media
Publisher’s website: www.geniusmedia.pub
Contact the author: Ashley Hastings
Ashley Hastings has been putting the ideas described in this book into practice for over 25 years. Through his own copywriting business, he has helped companies of all sizes and from all sectors, across the UK and beyond, communicate their marketing message to the people that matter.
